The Wall Street Journal

DIGITAL DESIGN
INTERACTION DESIGN

After more than a century of prestige, the Wall Street Journal was ready to stretch beyond the traditional “business audience.”
As a Senior Art Director, utilizing the brand guidelines from Mother, I helped reposition WSJ through bold visual storytelling and strategic art direction, bringing fresh energy to the brand across social, digital, and print channels.

Beyond individual campaigns, I created visual frameworks, art direction guidelines, and modular templates (static and motion) that would enable the WSJ creative team to scale, maintain consistency, and uphold a strong brand character over time.

By guiding photography choices, I ensured that each piece aligned with the Journal’s tone while leaning into new storytelling territory.