Everlane, a fashion retailer is an innovator in its field. I chose this brand for a user experience case study because the company has a highly successful brand story and values that are rooted in their motto "radical transparency." The low scope for improvement was an exciting challenge.

The case study was an extensive research project that delved deep into the core target market, values, brand positioning, marketing strategies, product lines, and competitors. Using this summary, I created a SWOT analysis focusing on the areas that could reveal the strengths, weaknesses, opportunities, and threats the company has.

_{All Images belong to Everlane. Images used for educational purposes only.}