https://snigdhapamula.com snigdha pamula Mon, 06 Oct 2025 00:34:53 +0000 https://snigdhapamula.com en https://snigdhapamula.com/Main Sat, 06 Oct 2018 02:29:10 +0000 snigdha pamula https://snigdhapamula.com/Main &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ︎&nbsp;︎ Snigdha Pamula is an Art Director living in New York City. She likes design, long walks on the beach, and talking about herself in the third person. https://snigdhapamula.com/The-Wall-Street-Journal-1 Mon, 06 Oct 2025 00:34:53 +0000 snigdha pamula https://snigdhapamula.com/The-Wall-Street-Journal-1 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ce0baf9f103f053e7f44312d8f5dc62d2839c9b7fdc7fb86952dbadc4d4eac60/5050.png" data-mid="239048566" border="0" src="https://freight.cargo.site/w/1000/i/ce0baf9f103f053e7f44312d8f5dc62d2839c9b7fdc7fb86952dbadc4d4eac60/5050.png" /> The Wall Street Journal DIGITAL DESIGNINTERACTION DESIGN After more than a century of prestige, the Wall Street Journal was ready to stretch beyond the traditional “business audience.” As a Senior Art Director, utilizing the brand guidelines from Mother, I helped reposition WSJ through bold visual storytelling and strategic art direction, bringing fresh energy to the brand across social, digital, and print channels. <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/f156ff6f46d03dd8f5a3c352d4b48c20da9c9e9fb6a1f1385fe5d657b5f0f333/Asset-Overview.jpeg" data-mid="239048619" border="0" src="https://freight.cargo.site/w/1000/i/f156ff6f46d03dd8f5a3c352d4b48c20da9c9e9fb6a1f1385fe5d657b5f0f333/Asset-Overview.jpeg" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/cda7ae2b466fa67195a5c64a362aea227133103c1a066a7dd7bd1e789999a29f/Copy-of-_IRA0815-Large-1.jpeg" data-mid="239048690" border="0" src="https://freight.cargo.site/w/1000/i/cda7ae2b466fa67195a5c64a362aea227133103c1a066a7dd7bd1e789999a29f/Copy-of-_IRA0815-Large-1.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0a1556996a11c39d14f86dd4b414c4c9774de237cac59ca0fbf08571929d0dd1/Asset-Overview_ALL-NEW.png" data-mid="245661163" border="0" src="https://freight.cargo.site/w/1000/i/0a1556996a11c39d14f86dd4b414c4c9774de237cac59ca0fbf08571929d0dd1/Asset-Overview_ALL-NEW.png" /> Beyond individual campaigns, I created visual frameworks, art direction guidelines, and modular templates (static and motion) that would enable the WSJ creative team to scale, maintain consistency, and uphold a strong brand character over time. By guiding photography choices, I ensured that each piece aligned with the Journal’s tone while leaning into new storytelling territory. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/266a43a57434929e774783671cd5bf2d22b1e5864437996df8848dab5f45dd4c/ezgif.com-coalesce.gif" data-mid="239048702" border="0" src="https://freight.cargo.site/w/960/i/266a43a57434929e774783671cd5bf2d22b1e5864437996df8848dab5f45dd4c/ezgif.com-coalesce.gif" /> https://snigdhapamula.com/Asking-for-a-Friend Wed, 30 Jul 2025 23:23:22 +0000 snigdha pamula https://snigdhapamula.com/Asking-for-a-Friend <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/cdac7e044a0f42924af372d126dafa5ec0c1fe815c6c87665462c7ac34c6a2bb/Snigdha-Pamula_AFAF_01.png" data-mid="236466907" border="0" src="https://freight.cargo.site/w/1000/i/cdac7e044a0f42924af372d126dafa5ec0c1fe815c6c87665462c7ac34c6a2bb/Snigdha-Pamula_AFAF_01.png" /> Asking for a Friend BRANDING &amp; IDENTITYSOCIAL DESIGNINTERACTION DESIGN Research revealed that 75% of pregnancies among15–19-year-olds are unplanned—the highest rate among high-income countries.* The project began in response to a critical gap in access to clear, trustworthy, and youth-friendly information about reproductive healthcare in the United States. Many young people face barriers like stigma, lack of knowledge, and limited access to services. This reality sparked the idea for Asking for a Friend—a digital, one-stop-shop designed to empower young people with the tools they need to take control of their reproductive health. Turning Trust into a Visual Language <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/0e49886d35ca2c9b5dc66ce9f5bbd515412c7b4e0b3da3ae8c1f6869a08695d0/IMG_1086-2.jpeg" data-mid="236467179" border="0" src="https://freight.cargo.site/w/1000/i/0e49886d35ca2c9b5dc66ce9f5bbd515412c7b4e0b3da3ae8c1f6869a08695d0/IMG_1086-2.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/0da59b5bc6bc6e6604ecfc6eb7d1ebc1bb85ab10afd6a9a59bb5520f6f57f1b7/IMG_1104-2.jpg" data-mid="236467186" border="0" data-rotation="180" src="https://freight.cargo.site/w/1000/i/0da59b5bc6bc6e6604ecfc6eb7d1ebc1bb85ab10afd6a9a59bb5520f6f57f1b7/IMG_1104-2.jpg" /> The primary goal was to create a safe, inclusive platform that simplifies reproductive healthcare by providing accurate information and connecting users with low-cost, free, and local providers. Prioritizing accessibility, equity, and trust, the platform aimed to engage young people where they are—digitally and emotionally. So, crafting a personal and nonjudgmental solution for a diverse audience was complex yet essential. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a70741eef0eead266d658ef34cb17121c5616315ab1fbb9e6178034b026f133c/Snigdha-Pamula_AFAF_02.png" data-mid="236466908" border="0" src="https://freight.cargo.site/w/1000/i/a70741eef0eead266d658ef34cb17121c5616315ab1fbb9e6178034b026f133c/Snigdha-Pamula_AFAF_02.png" /> <img width="3856" height="2176" width_o="3856" height_o="2176" data-src="https://freight.cargo.site/t/original/i/9b1595f2b4fc3243909eaa840cb6bd2c6d067fc6ba632225e1b127922876453b/Snigdha-Pamula_AFAF_04.png" data-mid="236466911" border="0" src="https://freight.cargo.site/w/1000/i/9b1595f2b4fc3243909eaa840cb6bd2c6d067fc6ba632225e1b127922876453b/Snigdha-Pamula_AFAF_04.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8f6ed92e2b6a74754295b86bb6425890cff3fa27010f03ce77a2dc692ae78a4/Branding_SNIGDHA_Updated-JULY2025.001.jpeg" data-mid="236467211" border="0" src="https://freight.cargo.site/w/1000/i/e8f6ed92e2b6a74754295b86bb6425890cff3fa27010f03ce77a2dc692ae78a4/Branding_SNIGDHA_Updated-JULY2025.001.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/690255a8525a2bc7f69e5166cea7872c1dfe4519ced111419cea8cc2c3b3dbe8/Snigdha-Pamula_AFAF_03.png" data-mid="236466909" border="0" src="https://freight.cargo.site/w/1000/i/690255a8525a2bc7f69e5166cea7872c1dfe4519ced111419cea8cc2c3b3dbe8/Snigdha-Pamula_AFAF_03.png" /> Developed the brand after co-design sessions and fieldwork informing what resonates with young people today—empathy, playfulness, and empowerment—and translated that into a bold, cohesive visual identity.&nbsp; To create an authentic, inclusive, and intuitive experience, we crafted the brand’s visual imagery around diversity—not just in race and gender but also in body types, motion, and expression—to ensure everyone sees themselves reflected in the brand.Further reading on Asking for a Friend. https://snigdhapamula.com/CyberRwanda Fri, 15 Jul 2022 13:06:20 +0000 snigdha pamula https://snigdhapamula.com/CyberRwanda <img width="1366" height="768" width_o="1366" height_o="768" data-src="https://freight.cargo.site/t/original/i/5bd053abdc5e1a53090d58693da3389a8db638a188f71c95a8975723e0019d9d/CyberHeader.png" data-mid="236468960" border="0" src="https://freight.cargo.site/w/1000/i/5bd053abdc5e1a53090d58693da3389a8db638a188f71c95a8975723e0019d9d/CyberHeader.png" /> CyberRwanda BRANDING &amp; IDENTITYSOCIAL DESIGNGRAPHIC DESIGN CyberRwanda is a digital platform that aims to improve the health and livelihoods of urban and peri-urban adolescents (12-19 years) by supporting them at every step of their healthcare journey. Co-designed with over 800 Rwandan youth, the CyberRwanda online platform and corresponding program includes narrative storylines, a robust FAQ library, and a youth-friendly pharmacy locator. For young people who do not have phone access, CyberRwanda is currently available on tablets in 60 schools across six districts and popular Youth Centers across the country.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6264e64afca08c3903171278cd4a917fb51d83c99b5c46f47567792a955896cf/Branding_SNIGDHA_Updated-JULY2025.001.jpeg" data-mid="236468990" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6264e64afca08c3903171278cd4a917fb51d83c99b5c46f47567792a955896cf/Branding_SNIGDHA_Updated-JULY2025.001.jpeg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/97cad051532ea7776792157504c8b76dbaa604acf314ded2544b6838fab1d2de/SnigdhaPamula_SelectedWork_2022_Page_08.jpg" data-mid="180600614" border="0" src="https://freight.cargo.site/w/1000/i/97cad051532ea7776792157504c8b76dbaa604acf314ded2544b6838fab1d2de/SnigdhaPamula_SelectedWork_2022_Page_08.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1a84a4346e9f007e23541af29e8d9a85fbc0bd88b5caa6ad56ee6ca34412709d/SnigdhaPamula_SelectedWork_2022_Page_09.jpg" data-mid="180600616" border="0" src="https://freight.cargo.site/w/1000/i/1a84a4346e9f007e23541af29e8d9a85fbc0bd88b5caa6ad56ee6ca34412709d/SnigdhaPamula_SelectedWork_2022_Page_09.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/d3f58d74edf7d213583fd33f14d5892bdc3ce5476ae5ede13717e88d956d66ef/CRScreens1_Awards_23FEB2021.jpg" data-mid="147935080" border="0" src="https://freight.cargo.site/w/1000/i/d3f58d74edf7d213583fd33f14d5892bdc3ce5476ae5ede13717e88d956d66ef/CRScreens1_Awards_23FEB2021.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/11f33f59fe3ac32c715bf0380d238fcc4038fa429ca7cc3a70cd60b06f046386/CRScreens2_Awards_23FEB2021.jpg" data-mid="147935086" border="0" src="https://freight.cargo.site/w/1000/i/11f33f59fe3ac32c715bf0380d238fcc4038fa429ca7cc3a70cd60b06f046386/CRScreens2_Awards_23FEB2021.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/ced31fb080300441b8d065d6c678055ea58da95e2ac20ee7e7b37e2cd425501a/CRScreens4_Awards_23FEB2021.jpg" data-mid="147935088" border="0" src="https://freight.cargo.site/w/1000/i/ced31fb080300441b8d065d6c678055ea58da95e2ac20ee7e7b37e2cd425501a/CRScreens4_Awards_23FEB2021.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8ca73298406fadebd23ebf5975da0d0c3e260d583f28aaa8c2fc6da021b9fe70/Branding-PSD-Poster-Mockup-Design-For-Designers.jpg" data-mid="147935310" border="0" src="https://freight.cargo.site/w/1000/i/8ca73298406fadebd23ebf5975da0d0c3e260d583f28aaa8c2fc6da021b9fe70/Branding-PSD-Poster-Mockup-Design-For-Designers.jpg" /> One way we are working to make CyberRwanda desirable to young people is to create a strong logo and visual design.&nbsp;The logo for CyberRwanda was created to represent a sense of collective community. We worked closely with young people in Kigali to develop a mark that was based on traditional Rwandan art, strong yet simple patterns, and the many rolling hills that surround the capital city and earn it its motto, Milles Collines; the land of a thousand hills. Our brand values are being compassionate, trustworthy, future forward, and inclusive.Further reading on CyberRwanda. https://snigdhapamula.com/Faya-Digital Fri, 15 Jul 2022 13:59:23 +0000 snigdha pamula https://snigdhapamula.com/Faya-Digital Faya Digital BRANDING &amp; IDENTITYSOCIAL DESIGNINTERACTION DESIGN Challenge: In Kenya, improving adolescent sexual and reproductive health and rights (SRHR) remains a high priority. Teen pregnancy and motherhood rates in Kenya stand at 18% meaning about one in every five adolescent girls has either had a live birth, or is pregnant with her first child ¹. At the same time, 49% of unmarried girls from 15-19 have unmet needs for family planning, which means that they would use modern contraception if they had access to it, but they don’t ². 13,000 girls drop out of school annually due to early and unintended pregnancy ³ and almost 30% of all new HIV infections are among adolescents and youth ⁴. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c163734bd0047a429dec6cad89761a8c84b8c11e5e268a39bfd0185262067388/-7-100BlogPost_FAYA_28SEP2021.jpg" data-mid="147938992" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c163734bd0047a429dec6cad89761a8c84b8c11e5e268a39bfd0185262067388/-7-100BlogPost_FAYA_28SEP2021.jpg" /> How might we use technology to make sex education engaging and accessible? <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/63d73e986c84d6d02678c1daf5fa9250db45853afb1d51e90ff568f4d2e41294/-4-100BlogPost_FAYA_28SEP2021.jpg" data-mid="147938994" border="0" src="https://freight.cargo.site/w/1000/i/63d73e986c84d6d02678c1daf5fa9250db45853afb1d51e90ff568f4d2e41294/-4-100BlogPost_FAYA_28SEP2021.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c9072ee2848952de0ecb0fb1d540314932669d3facacccf543438cff48b7fc0/Artboard-1-100BlogPost_FAYA_28SEP2021.jpg" data-mid="147938997" border="0" src="https://freight.cargo.site/w/1000/i/3c9072ee2848952de0ecb0fb1d540314932669d3facacccf543438cff48b7fc0/Artboard-1-100BlogPost_FAYA_28SEP2021.jpg" /> After multiple rounds of co-designing and testing with users, using a youth-driven design approach, our team designed and developed a WhatsApp chatbot called AskDoki. AskDoki, means “Ask a Doctor” in Kiswahili. AskDoki, is a natural language processing (NLP) ⁵AI-powered counselor for young people seeking advice and services to protect their health. Doki, our doctor chatbot persona, delivers comprehensive sexual and reproductive health education for adolescents based on eight topics ranging from healthy relationships, gender, STI and HIV/AIDS, to future livelihoods in Kiswahili and English. She also connects them with nearby youth-friendly service providers for free, and answers questions that are popular among young people. Our team chose WhatsApp since it is one of the most used social media platforms, and 96% of Internet users 16-64 reported using WhatsApp the previous month¹¹. <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0d572ba57d069b53d211995c0267e010270c570b1705a26d8ed34da8c2d9f2c0/SnigdhaPamula_SelectedWork_2022_Page_14.jpg" data-mid="180600745" border="0" src="https://freight.cargo.site/w/1000/i/0d572ba57d069b53d211995c0267e010270c570b1705a26d8ed34da8c2d9f2c0/SnigdhaPamula_SelectedWork_2022_Page_14.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5c0ee98fd6a055af4f4cd614eca4ce7f814fe5e48f03137f2624747a3e51aa92/SnigdhaPamula_SelectedWork_2022_Page_15.jpg" data-mid="180600746" border="0" src="https://freight.cargo.site/w/1000/i/5c0ee98fd6a055af4f4cd614eca4ce7f814fe5e48f03137f2624747a3e51aa92/SnigdhaPamula_SelectedWork_2022_Page_15.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b6984544b948b2f6d68bdd0e3322b35add8b58bc0a1b6e50066eafe8f013d896/-5-100BlogPost_FAYA_28SEP2021.jpg" data-mid="147938995" border="0" alt="Illustration by Nayanatara Surendranath" data-caption="Illustration by Nayanatara Surendranath" src="https://freight.cargo.site/w/1000/i/b6984544b948b2f6d68bdd0e3322b35add8b58bc0a1b6e50066eafe8f013d896/-5-100BlogPost_FAYA_28SEP2021.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d1a0fbe66c803b92168f352d03c830b264435fef67c9fa04d334812459a9c022/-6-100BlogPost_FAYA_28SEP2021.jpg" data-mid="147938996" border="0" alt="Illustration by Nayanatara Surendranath" data-caption="Illustration by Nayanatara Surendranath" src="https://freight.cargo.site/w/1000/i/d1a0fbe66c803b92168f352d03c830b264435fef67c9fa04d334812459a9c022/-6-100BlogPost_FAYA_28SEP2021.jpg" /> During the rough prototyping phase, we learned that mobile users in Kenya have access to “free WhatsApp”, which means users can access WhatsApp text and audio for free without depleting any of their purchased data bundles. However, downloading files like highly desired illustrations and videos is not part of the free WhatsApp offer, and we anticipate that many young people would not have mobile data bundles to view the photos, illustrations, and videos. Therefore, as we were creating the content, we ensured the most critical information was conveyed in the free WhatsApp text messages, whilst also including more visually engaging materials.Further reading on AskDoki. https://snigdhapamula.com/The-Five-Obstructions Sun, 07 Oct 2018 18:48:06 +0000 snigdha pamula https://snigdhapamula.com/The-Five-Obstructions The Five&nbsp; Obstructions&nbsp; VIDEO PRINT DESIGN GRAPHIC DESIGN ART DIRECTION &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; <img width="970" height="595" width_o="970" height_o="595" data-src="https://freight.cargo.site/t/original/i/2fc3a974b99cc36ed8d426f08fa4cade772ae49b9474d3c90aa5a2869582b2b2/fullwidth.200b994d.jpg" data-mid="25678019" border="0" data-scale="94" src="https://freight.cargo.site/w/970/i/2fc3a974b99cc36ed8d426f08fa4cade772ae49b9474d3c90aa5a2869582b2b2/fullwidth.200b994d.jpg" /> The Five Obstructions is a 2003 Danish film by Lars von Trier and Jørgen Leth. In the film, Von Trier gives Leth, his friend, and mentor, the task of remaking The Perfect Human — one of Leth's seminal short films and von Trier's favorite film — five times, each time with a different 'obstruction,' or constraint, given by von Trier. In the first obstruction, for example, von Trier asks Leth to remake the film in Cuba, and no shot can be longer than twelve frames. (Taken from Jarrett Fuller's Syllabus) Jarrett Fuller, our professor, used this as a framework for the Design Technology class for the semester, asking us to pick a personal project to work with, without being told that we were going to use the same for our source for the five obstructions. Original Project&nbsp; https://snigdhapamula.com/Everlane-A-UX-Casestudy Fri, 21 Dec 2018 23:44:01 +0000 snigdha pamula https://snigdhapamula.com/Everlane-A-UX-Casestudy Everlane: A Case Study USER EXPERIENCE DESIGN CASE STUDY&nbsp; Everlane, a fashion retailer is an innovator in its field. I chose this brand for a user experience case study because the company has a highly successful brand story and values that are rooted in their motto "radical transparency." The low scope for improvement was an exciting challenge. The case study was an extensive research project that delved deep into the core target market, values, brand positioning, marketing strategies, product lines, and competitors. Using this summary, I created a SWOT analysis focusing on the areas that could reveal the strengths, weaknesses, opportunities, and threats the company has. All Images belong to Everlane. Images used for educational purposes only. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2048ff2406b2171580803a2782419700f35164d87cb540736302ab208612eca7/Everlane_compiled.001.jpeg" data-mid="37028333" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/2048ff2406b2171580803a2782419700f35164d87cb540736302ab208612eca7/Everlane_compiled.001.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/415bffb8e05ab9a48055411dad9e5cd5861a28cf669ba5689b8303c202cda6f3/Everlane_compiled.002.jpeg" data-mid="31096638" border="0" src="https://freight.cargo.site/w/1000/i/415bffb8e05ab9a48055411dad9e5cd5861a28cf669ba5689b8303c202cda6f3/Everlane_compiled.002.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" 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src="https://freight.cargo.site/w/1000/i/42f9e66640aa3e9f4e12a98a8cc5748ed74a1898732a922accd22fb04bd6702c/Everlane_compiled.065.jpeg" /> https://snigdhapamula.com/Are-We-All-Racist Sat, 22 Dec 2018 03:30:53 +0000 snigdha pamula https://snigdhapamula.com/Are-We-All-Racist Are We All Racist? INTERACTION DESIGN GRAPHIC DESIGN PRINT DESIGN VIDEO CULTURAL PROBE This body of work is a compilation of sensory ethnography for design research to understanding the patterns of behavior and gaining insights into how my subjects viewed the subject of racism and how it affected them. The Ethnographic Research <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4efb8095e4f4f77e35a23dcdd12624587e28268c1ffa4cd6238b0d9fbf1ef5be/Nuyorican-Day1.005.jpeg" data-mid="31102970" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4efb8095e4f4f77e35a23dcdd12624587e28268c1ffa4cd6238b0d9fbf1ef5be/Nuyorican-Day1.005.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fbeaf50875ea3b758b1636c0eb2476c0a643f25d74fdbc75213c6e4f370ccadb/Nuyorican-Day1.006.jpeg" data-mid="31102971" border="0" src="https://freight.cargo.site/w/1000/i/fbeaf50875ea3b758b1636c0eb2476c0a643f25d74fdbc75213c6e4f370ccadb/Nuyorican-Day1.006.jpeg" /> The purposeThe ethnographic research of the place, The Nuyorican Poets Cafe was a visual representation of an area that's considered a safe space. It is the perfect space to have a sensorial experience that had the relevant group of individuals who belong to marginalized communities. Hence, it couldn't be photographed or documented in any way. My documentation of the performers there was coded to be respectful of their privacy and the policies of the place. I used symbols to represent their ethnicity, race, and gender to get an understanding of who is using poetry as a platform. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0e1b271863dae6e66bb95a500c069663121ce0c3ac73dbeae08c19476159c86e/Nuyorican-Day1.007.jpeg" data-mid="31102972" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0e1b271863dae6e66bb95a500c069663121ce0c3ac73dbeae08c19476159c86e/Nuyorican-Day1.007.jpeg" /> <img width="540" height="847" width_o="540" height_o="847" data-src="https://freight.cargo.site/t/original/i/c2725760a073f170483cd959cd4c8aae694aa612c0d5a13d6511bd91d4d4b1de/Scan-1.jpeg" data-mid="31103486" border="0" src="https://freight.cargo.site/w/540/i/c2725760a073f170483cd959cd4c8aae694aa612c0d5a13d6511bd91d4d4b1de/Scan-1.jpeg" /> <img width="540" height="847" width_o="540" height_o="847" data-src="https://freight.cargo.site/t/original/i/a9201f13f70fe7d252458a4cdb029170f758c9d0f6b54c39d79f290aea2cbdba/Scan-2.jpeg" data-mid="31103488" border="0" src="https://freight.cargo.site/w/540/i/a9201f13f70fe7d252458a4cdb029170f758c9d0f6b54c39d79f290aea2cbdba/Scan-2.jpeg" /> <img width="2592" height="4067" width_o="2592" height_o="4067" data-src="https://freight.cargo.site/t/original/i/3a760f585b613615a841e209792382f8e53d4074435c99be4265a63bb4bc147f/Scan-5.jpeg" data-mid="31103489" border="0" src="https://freight.cargo.site/w/1000/i/3a760f585b613615a841e209792382f8e53d4074435c99be4265a63bb4bc147f/Scan-5.jpeg" /> <img width="3240" height="5084" width_o="3240" height_o="5084" data-src="https://freight.cargo.site/t/original/i/8539b18100086216a52564c0f8fe9ad6e04b3ff84d14157348620616d98e9c56/Scan-14.jpeg" data-mid="31103490" border="0" src="https://freight.cargo.site/w/1000/i/8539b18100086216a52564c0f8fe9ad6e04b3ff84d14157348620616d98e9c56/Scan-14.jpeg" /> <img width="3240" height="5084" width_o="3240" height_o="5084" data-src="https://freight.cargo.site/t/original/i/7c156708f8057e8634d21617925d0b0d7950e424414329da6cc7e896a3786a28/Scan-16.jpeg" data-mid="31103493" border="0" src="https://freight.cargo.site/w/1000/i/7c156708f8057e8634d21617925d0b0d7950e424414329da6cc7e896a3786a28/Scan-16.jpeg" /> <img width="3240" height="5084" width_o="3240" height_o="5084" data-src="https://freight.cargo.site/t/original/i/357e319566100c6eeabf40107a182e69b23b926041e099e5a0a37f5e540951f9/Scan-15.jpeg" data-mid="31103496" border="0" src="https://freight.cargo.site/w/1000/i/357e319566100c6eeabf40107a182e69b23b926041e099e5a0a37f5e540951f9/Scan-15.jpeg" /><img width="3240" height="5084" width_o="3240" height_o="5084" data-src="https://freight.cargo.site/t/original/i/9e4641d75d91d8a43c7bd19bdb554a737df1545174beab2f550cd9ed82223635/Scan-17.jpeg" data-mid="31103497" border="0" src="https://freight.cargo.site/w/1000/i/9e4641d75d91d8a43c7bd19bdb554a737df1545174beab2f550cd9ed82223635/Scan-17.jpeg" /><img width="2592" height="4067" width_o="2592" height_o="4067" data-src="https://freight.cargo.site/t/original/i/9112b7d047a4dcd35ed868835d1496775433c830e16c896f0d3ee398c18a48b8/Scan-9.jpeg" data-mid="31103627" border="0" src="https://freight.cargo.site/w/1000/i/9112b7d047a4dcd35ed868835d1496775433c830e16c896f0d3ee398c18a48b8/Scan-9.jpeg" /><img width="2592" height="4067" width_o="2592" height_o="4067" data-src="https://freight.cargo.site/t/original/i/9090874ce757879ec3ec9ca477916b4f1b020e56e184391b8136283950024485/Scan-10.jpeg" data-mid="31103664" border="0" src="https://freight.cargo.site/w/1000/i/9090874ce757879ec3ec9ca477916b4f1b020e56e184391b8136283950024485/Scan-10.jpeg" /><img width="2592" height="4067" width_o="2592" height_o="4067" data-src="https://freight.cargo.site/t/original/i/088494ef240bf0dfa582cb47d8c5f0d71d50bc2142c8f9ded64e74e0e683240b/Scan-11.jpeg" data-mid="31103688" border="0" src="https://freight.cargo.site/w/1000/i/088494ef240bf0dfa582cb47d8c5f0d71d50bc2142c8f9ded64e74e0e683240b/Scan-11.jpeg" /><img width="2592" height="4067" width_o="2592" height_o="4067" data-src="https://freight.cargo.site/t/original/i/0c00eaf8e56e9702248c17164b6e9fbff8cd8cb508d090b9651c9692c1748e60/Scan-12.jpeg" data-mid="31103850" border="0" src="https://freight.cargo.site/w/1000/i/0c00eaf8e56e9702248c17164b6e9fbff8cd8cb508d090b9651c9692c1748e60/Scan-12.jpeg" /><img width="3240" height="5084" width_o="3240" height_o="5084" data-src="https://freight.cargo.site/t/original/i/7bb1f83d816b0426170888e958a4c50ee9891464fdc497ca8db72790792ca16b/Scan-13.jpeg" data-mid="31103852" border="0" src="https://freight.cargo.site/w/1000/i/7bb1f83d816b0426170888e958a4c50ee9891464fdc497ca8db72790792ca16b/Scan-13.jpeg" /><img width="2592" height="4067" width_o="2592" height_o="4067" data-src="https://freight.cargo.site/t/original/i/7c31b035f3ad68af7415e873f506d5866f3a2833eac88eadb8bac82a3fed2d9b/Scan-6.jpeg" data-mid="31103853" border="0" src="https://freight.cargo.site/w/1000/i/7c31b035f3ad68af7415e873f506d5866f3a2833eac88eadb8bac82a3fed2d9b/Scan-6.jpeg" /><img width="2592" height="4067" width_o="2592" height_o="4067" data-src="https://freight.cargo.site/t/original/i/3496a75443d451d5d54640f2e989514e3d52ae5bbd05735796e1c675bb4ace3a/Scan-8.jpeg" data-mid="31103856" border="0" src="https://freight.cargo.site/w/1000/i/3496a75443d451d5d54640f2e989514e3d52ae5bbd05735796e1c675bb4ace3a/Scan-8.jpeg" /><img width="540" height="847" width_o="540" height_o="847" data-src="https://freight.cargo.site/t/original/i/750076b6aa745bfe55f951e8044c189e32f559f8b40c03553112c4ea1506a524/Scan-3.jpeg" data-mid="31103859" border="0" src="https://freight.cargo.site/w/540/i/750076b6aa745bfe55f951e8044c189e32f559f8b40c03553112c4ea1506a524/Scan-3.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/56cd05311ec24bfc0eeb9d68f52953fed104c7d3e17142c750df7bff2c2af1e1/Snigdha_PechaKucha.033.jpeg" data-mid="31103473" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/56cd05311ec24bfc0eeb9d68f52953fed104c7d3e17142c750df7bff2c2af1e1/Snigdha_PechaKucha.033.jpeg" /> JivePoetic from Snigdha pamula on Vimeo.<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a7dfd61c5a9c3939a53948de80f32980e4a5c3724c30dc2974f85e9b8c6ff71/Snigdha_PechaKucha.032.jpeg" data-mid="31121619" border="0" src="https://freight.cargo.site/w/1000/i/5a7dfd61c5a9c3939a53948de80f32980e4a5c3724c30dc2974f85e9b8c6ff71/Snigdha_PechaKucha.032.jpeg" /> The juxtaposition of a performance piece by the host of the event, Jive Poetic (documented by Pratt Institute), with my observations from the Cafe to make a visual representation of what the experience at the space was without photographic evidence. I further supplemented the visuals of the Nuyorican Poets' Cafe with poetry from Audre Lorde, Nayyirah Waheed, Rupi Kaur, and Yrsa Daley-Ward to demonstrate how poetry was being used as a medium to raise awareness about issues personal to the authors who are people of color. It was also a contrast to the safe atmosphere that Nuyorican Poets' Cafe created versus Instagram's comment section which is not always positive. The Cultural ProbeWhat did I want to find out?Using images of prominent celebrities, politicians, and policy-makers, I designed a group activity that required people to describe the person on the card using only three adjectives without revealing their profession. This exercise gave insights into how people perceived these public figures outside of their profession. I used another edition of the same showing the same figure, but in different settings and attire to see if the subjects thought they were presidential or not. Another activity included drawing their idea of an all-powerful being and what they could get away with in real life. Through the first part of the question, I aimed to understand how they viewed power visually. The second part added a layer of fantasy grounded in reality. The third activity was ranking races in any order they deemed appropriate and why. The fourth exercise was creating an animoji that best represented them on their phones and using that animoji to sing their anthem of power. My expectations for this exercise was to understand how they regarded their sense of power and what drove them. The song, however, had scope for unexpected responses to see what kind of music made them feel powerful. <img width="525" height="696" width_o="525" height_o="696" data-src="https://freight.cargo.site/t/original/i/4b120cb10419f00179d7d4684aba77f54c13d0f0316bd488bbc6e1fa0f8d43e9/question-cards-Recovered-05.png" data-mid="31118738" border="0" src="https://freight.cargo.site/w/525/i/4b120cb10419f00179d7d4684aba77f54c13d0f0316bd488bbc6e1fa0f8d43e9/question-cards-Recovered-05.png" /><img width="525" height="696" width_o="525" height_o="696" data-src="https://freight.cargo.site/t/original/i/5cb22ce54dfa7c0f47a7bb4ae8ac77be5d0be100b0e90c5e42ca590aed99c9ee/question-cards-Recovered-06.png" data-mid="31118741" border="0" src="https://freight.cargo.site/w/525/i/5cb22ce54dfa7c0f47a7bb4ae8ac77be5d0be100b0e90c5e42ca590aed99c9ee/question-cards-Recovered-06.png" /><img width="525" height="696" width_o="525" height_o="696" data-src="https://freight.cargo.site/t/original/i/029d2cad008ff1f14f5d18420125cb87a116521b0e13abe84aee527c75dcbbb9/question-cards-Recovered-09.png" data-mid="31118786" border="0" src="https://freight.cargo.site/w/525/i/029d2cad008ff1f14f5d18420125cb87a116521b0e13abe84aee527c75dcbbb9/question-cards-Recovered-09.png" /><img width="525" height="696" width_o="525" height_o="696" data-src="https://freight.cargo.site/t/original/i/f063690847ba91e4e9f2a2333906ec5bdf370ffcef949ceb3f6c3a81f7f60f2b/question-cards-Recovered-11.png" data-mid="31118788" border="0" src="https://freight.cargo.site/w/525/i/f063690847ba91e4e9f2a2333906ec5bdf370ffcef949ceb3f6c3a81f7f60f2b/question-cards-Recovered-11.png" /><img width="525" height="696" width_o="525" height_o="696" data-src="https://freight.cargo.site/t/original/i/ac6975a0bfab5eb87018a74e686fe3fee059781fc273baeb31deff81c6165b75/question-cards-Recovered-12.png" data-mid="31118798" border="0" src="https://freight.cargo.site/w/525/i/ac6975a0bfab5eb87018a74e686fe3fee059781fc273baeb31deff81c6165b75/question-cards-Recovered-12.png" /><img width="525" height="696" width_o="525" height_o="696" data-src="https://freight.cargo.site/t/original/i/211c63f11a631543ed3cf5eeebb1192a83088060cbbed5e686da70be8bd009a9/question-cards-Recovered-13.png" data-mid="31118824" border="0" src="https://freight.cargo.site/w/525/i/211c63f11a631543ed3cf5eeebb1192a83088060cbbed5e686da70be8bd009a9/question-cards-Recovered-13.png" /> <img width="4857" height="3474" width_o="4857" height_o="3474" data-src="https://freight.cargo.site/t/original/i/6f120d8475d84837347c766d699f54a9c9a3024f3bd0a3f38efb982b09bc803b/Scan-34.jpeg" data-mid="36453144" border="0" src="https://freight.cargo.site/w/1000/i/6f120d8475d84837347c766d699f54a9c9a3024f3bd0a3f38efb982b09bc803b/Scan-34.jpeg" /> <img width="4632" height="3438" width_o="4632" height_o="3438" data-src="https://freight.cargo.site/t/original/i/801b60f07d51bce1374d20f207d2bff4a32e89750fb8d0a578e5c5605ef71e0f/Scan-31.jpeg" data-mid="31121175" border="0" src="https://freight.cargo.site/w/1000/i/801b60f07d51bce1374d20f207d2bff4a32e89750fb8d0a578e5c5605ef71e0f/Scan-31.jpeg" /> <img width="5100" height="3384" width_o="5100" height_o="3384" data-src="https://freight.cargo.site/t/original/i/374ac49e57ffb1e31ca3e00aaba581f8ad82ab47a137b243297a66bbfa2c3181/Scan-29.jpeg" data-mid="31121169" border="0" src="https://freight.cargo.site/w/1000/i/374ac49e57ffb1e31ca3e00aaba581f8ad82ab47a137b243297a66bbfa2c3181/Scan-29.jpeg" /> The Results&nbsp; Using grounded theory, I analyzed the results of my ethnographic research and my cultural probe and created a list of code that was relevant for my area of study. I used code words like patriarchy, imbalance, weaponization, empower, whitewash, discomfort, privilege, force, sexualize, visual appearance to describe the area of my subject. I then categorized the responses from the ethnographic research and cultural probe into these categories and created a new section for the ones that didn't fit my initial speculations. Once populated, the sections gave rise to interpretative code that offered insights into the meaning behind the responses collected. Using the insights and the values of the subjects, I created a data visualization of the responses as a design response. Celestial is a data visualization of the data collected from my cultural probe that attempted to understand how people of all races perceived the concept of power and privilege despite coming from varying backgrounds and nationalities. Each celestial body represented a code like patriarchy, discomfort and, visual representations. The responses showed expected and unexpected results. The visual of the space through a lens that is unique to each observer is representative of one's biases and how they see the world through that lens. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5370c2d3a80958eff6e5564e00b2766274d6e5266c7e3c147f5e04bba6d2bdd1/Celestial.001.jpeg" data-mid="36911888" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5370c2d3a80958eff6e5564e00b2766274d6e5266c7e3c147f5e04bba6d2bdd1/Celestial.001.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7859278e3b7110345a463c89d342e42abe74d7c79ac821dec437814375858a4c/Celestial.010.jpeg" data-mid="36912010" border="0" src="https://freight.cargo.site/w/1000/i/7859278e3b7110345a463c89d342e42abe74d7c79ac821dec437814375858a4c/Celestial.010.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7859278e3b7110345a463c89d342e42abe74d7c79ac821dec437814375858a4c/Celestial.010.jpeg" data-mid="36912010" border="0" src="https://freight.cargo.site/w/1000/i/7859278e3b7110345a463c89d342e42abe74d7c79ac821dec437814375858a4c/Celestial.010.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7859278e3b7110345a463c89d342e42abe74d7c79ac821dec437814375858a4c/Celestial.010.jpeg" data-mid="36912010" border="0" src="https://freight.cargo.site/w/1000/i/7859278e3b7110345a463c89d342e42abe74d7c79ac821dec437814375858a4c/Celestial.010.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/effe189caed171a3ae3c7fdd01167ecf4e641bec1e071f87d7372421a9673a36/Celestial.003.jpeg" data-mid="36913135" border="0" src="https://freight.cargo.site/w/1000/i/effe189caed171a3ae3c7fdd01167ecf4e641bec1e071f87d7372421a9673a36/Celestial.003.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c0c5122307d44b43e834ca69bd673fba5ed693daa9652ea1131576786b57b29/Celestial.004.jpeg" data-mid="36911897" border="0" src="https://freight.cargo.site/w/1000/i/8c0c5122307d44b43e834ca69bd673fba5ed693daa9652ea1131576786b57b29/Celestial.004.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2cd46240985d51b355823aebb43ca64d508e11be3586771f934aa3335f217faa/Celestial.005.jpeg" data-mid="36911898" border="0" src="https://freight.cargo.site/w/1000/i/2cd46240985d51b355823aebb43ca64d508e11be3586771f934aa3335f217faa/Celestial.005.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe952d36e15e9d74ed2e9ddbf1fd53893bc41dd7f62279b6d05061bbeddc1c8e/Celestial.006.jpeg" data-mid="36911899" border="0" src="https://freight.cargo.site/w/1000/i/fe952d36e15e9d74ed2e9ddbf1fd53893bc41dd7f62279b6d05061bbeddc1c8e/Celestial.006.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ccafd20db801f3b1927eb398f3eb1abb623ecee24b67b3803ee9fff53f334c8c/Celestial.007.jpeg" data-mid="36911900" border="0" src="https://freight.cargo.site/w/1000/i/ccafd20db801f3b1927eb398f3eb1abb623ecee24b67b3803ee9fff53f334c8c/Celestial.007.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9beb0cc6cc6f1cbe8e721033b597dcb4447743c7efd35d38cdecfa382777b446/Celestial.008.jpeg" data-mid="36911933" border="0" src="https://freight.cargo.site/w/1000/i/9beb0cc6cc6f1cbe8e721033b597dcb4447743c7efd35d38cdecfa382777b446/Celestial.008.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f7bcc3ffa3cca0dc5e3c16ba76d550707c91245b827e73ea0120c22dcf717468/Celestial.009.jpeg" data-mid="36911946" border="0" src="https://freight.cargo.site/w/1000/i/f7bcc3ffa3cca0dc5e3c16ba76d550707c91245b827e73ea0120c22dcf717468/Celestial.009.jpeg" /> <img width="600" height="277" width_o="600" height_o="277" data-src="https://freight.cargo.site/t/original/i/7c651182887e41357d2739dacaf8050b59752e07273836beae9ce485241886db/ezgif.com-gif-maker-8.gif" data-mid="36916116" border="0" src="https://freight.cargo.site/w/600/i/7c651182887e41357d2739dacaf8050b59752e07273836beae9ce485241886db/ezgif.com-gif-maker-8.gif" /> <img width="600" height="450" width_o="600" height_o="450" data-src="https://freight.cargo.site/t/original/i/63b83a0bdfa09129e0b36db47cd08bd85e6b2d4e7ae8d73258240e9613a08993/ezgif.com-optimize-4.gif" data-mid="36915990" border="0" src="https://freight.cargo.site/w/600/i/63b83a0bdfa09129e0b36db47cd08bd85e6b2d4e7ae8d73258240e9613a08993/ezgif.com-optimize-4.gif" /> https://snigdhapamula.com/Anchors-Ahoy Sun, 07 Oct 2018 23:47:57 +0000 snigdha pamula https://snigdhapamula.com/Anchors-Ahoy ANCHORS AHOY ART DIRECTIONThe brief was to shoot the nautical trend for SS’16. The concept involved the showcasing of the nautical trend with the backdrop of a pool to depict a very relaxed and casual mood. The colors and patterns gave the editorial a vacation-like feeling. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8a897d4614517c8dbf02f6da184eb2a9a7a0912c55a66c719c123a14878fccaa/Untitled-2.jpg" data-mid="25691104" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8a897d4614517c8dbf02f6da184eb2a9a7a0912c55a66c719c123a14878fccaa/Untitled-2.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f20417eff28998d4f38e0ab72bc3a2577d0f8aa08f453bf27b91961698bc9d1b/8e483252453957.5911820a205db.jpg" data-mid="25691027" border="0" src="https://freight.cargo.site/w/1000/i/f20417eff28998d4f38e0ab72bc3a2577d0f8aa08f453bf27b91961698bc9d1b/8e483252453957.5911820a205db.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/02a8230a465fa72f98a048499205d2dc7b6406d98abd6d72ab6e3a58d15aff8e/051fac52453957.5911820a200dd.jpg" data-mid="25691028" border="0" src="https://freight.cargo.site/w/1000/i/02a8230a465fa72f98a048499205d2dc7b6406d98abd6d72ab6e3a58d15aff8e/051fac52453957.5911820a200dd.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/501b48eb9befc07ca3a79e8624dd3851df101449a34197f7b358848c84fb4d7a/d0209b52453957.5911820a214e5.jpg" data-mid="25691031" border="0" src="https://freight.cargo.site/w/1000/i/501b48eb9befc07ca3a79e8624dd3851df101449a34197f7b358848c84fb4d7a/d0209b52453957.5911820a214e5.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/12acac53ec7ac3e22b957338606322492e7bc580165ee23c9f3267d4ec9f86d4/130d4b52453957.5911820a1fde7.jpg" data-mid="25691029" border="0" src="https://freight.cargo.site/w/1000/i/12acac53ec7ac3e22b957338606322492e7bc580165ee23c9f3267d4ec9f86d4/130d4b52453957.5911820a1fde7.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b3ef799d83c0819be42ff5ea7474a17d8710ff1b71e7dbbcd228940123f8e4c6/f669c152453957.5911820a20aee.jpg" data-mid="25691032" border="0" src="https://freight.cargo.site/w/1000/i/b3ef799d83c0819be42ff5ea7474a17d8710ff1b71e7dbbcd228940123f8e4c6/f669c152453957.5911820a20aee.jpg" /> https://snigdhapamula.com/Interconnections-Data-Food-People Fri, 08 Feb 2019 00:13:38 +0000 snigdha pamula https://snigdhapamula.com/Interconnections-Data-Food-People Interconnections: Data. Food. People.&nbsp; DATA VISUALIZATION BRANDS FEATURES MUSIC A collection of data-driven mapping of NewYork City to build a narrative of finding&nbsp;connections between people from diverse ethnic and religious backdrops using food as a&nbsp;unifying element. Collaborator: Katelyn Gregorowicz <img width="4500" height="2700" width_o="4500" height_o="2700" data-src="https://freight.cargo.site/t/original/i/ddfe5dfc787f753942b1b5ed01eee1982110b038edfd2afac510d18afe1d119a/0002.jpg" data-mid="35025848" border="0" src="https://freight.cargo.site/w/1000/i/ddfe5dfc787f753942b1b5ed01eee1982110b038edfd2afac510d18afe1d119a/0002.jpg" /> Identifying the locality After we have narrowed down Manhattan and Brooklyn as our localities for research, we have studied their development over time and their fundamental demographic structures through maps, spatial analysis, and charts. This layering of information has helped us identify patterns in the convergence of communities and cultures. We have further recognized several spheres of the population, gender, religion and religious buildings using tools and existing databases and assets from SAVI to GIS. <img width="4500" height="2700" width_o="4500" height_o="2700" data-src="https://freight.cargo.site/t/original/i/492f8e00ad55cef74f5604afe89c885e2a07d2c590207646ecb83d8624bae6ff/0009.jpg" data-mid="35025855" border="0" src="https://freight.cargo.site/w/1000/i/492f8e00ad55cef74f5604afe89c885e2a07d2c590207646ecb83d8624bae6ff/0009.jpg" /> <img width="4500" height="2700" width_o="4500" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a6d3d26d7587362f9e59aae90ad4a506c40daec53b0f0486b2b3fdfb07fd1b87/0005.jpg" data-mid="35025851" border="0" src="https://freight.cargo.site/w/1000/i/a6d3d26d7587362f9e59aae90ad4a506c40daec53b0f0486b2b3fdfb07fd1b87/0005.jpg" /> <img width="4500" height="2700" width_o="4500" height_o="2700" data-src="https://freight.cargo.site/t/original/i/1db5204b388c7ff83d900218497d4669d82453015ea5845c0fb496398b177d35/0007.jpg" data-mid="35025853" border="0" src="https://freight.cargo.site/w/1000/i/1db5204b388c7ff83d900218497d4669d82453015ea5845c0fb496398b177d35/0007.jpg" /> <img width="4500" height="2700" width_o="4500" height_o="2700" data-src="https://freight.cargo.site/t/original/i/5a6220438ac24b4d2a34cc4d620ca0510f8cc073ed3eac581e15306309863b07/0006.jpg" data-mid="35025852" border="0" src="https://freight.cargo.site/w/1000/i/5a6220438ac24b4d2a34cc4d620ca0510f8cc073ed3eac581e15306309863b07/0006.jpg" /> <img width="4500" height="2700" width_o="4500" height_o="2700" data-src="https://freight.cargo.site/t/original/i/62359a8e68b45ef7f02751ffde31d3d07a1609d0e26c94eb247fffcfe257d466/0008.jpg" data-mid="35025854" border="0" src="https://freight.cargo.site/w/1000/i/62359a8e68b45ef7f02751ffde31d3d07a1609d0e26c94eb247fffcfe257d466/0008.jpg" /> <img width="4500" height="2700" width_o="4500" height_o="2700" data-src="https://freight.cargo.site/t/original/i/62a82e4e21beddeb9469b2fc7da4b59b10d141fd0a9ce40f983a47dd567070cd/0010.jpg" data-mid="35025856" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/62a82e4e21beddeb9469b2fc7da4b59b10d141fd0a9ce40f983a47dd567070cd/0010.jpg" /> Critical ResponseBy executing research through design, using visual treatment in the form of charts and infographics, we further identied the intrinsic need for human connections in the city. The data demonstrated that the planes that were least likely to correlate were religion and dating and how segregated people are in the city. We wanted to bring a modern twist to let people experience other people’s backgrounds. In this day and age with such dierent viewpoints in the world, we wanted to create an open space and experience to understand each other truly and to build bridges to connect with new people. <img width="4575" height="2775" width_o="4575" height_o="2775" data-src="https://freight.cargo.site/t/original/i/677ab93d0fe31f53a5c85aa8ca48ca71035d2c3d1c6c03c9d3b60255053aced3/0021.jpg" data-mid="35025872" border="0" src="https://freight.cargo.site/w/1000/i/677ab93d0fe31f53a5c85aa8ca48ca71035d2c3d1c6c03c9d3b60255053aced3/0021.jpg" /> <img width="4575" height="2775" width_o="4575" height_o="2775" data-src="https://freight.cargo.site/t/original/i/1a2d8599f2f29c5e1a759c115d3d7276787e323eeb602bfbd6ace136ad60ee10/0020.jpg" data-mid="35025870" border="0" src="https://freight.cargo.site/w/1000/i/1a2d8599f2f29c5e1a759c115d3d7276787e323eeb602bfbd6ace136ad60ee10/0020.jpg" /> Design Process Designing a social response that brings together people from diverse ethnic and religious backdrops using spatial and culinary experiences using deconstruction as a methodology. Deconstructing the food to fuse multiple cuisines while being respectful of the dietary beliefs of one another, we created dishes combining elements from dierent religions. Avoiding traditional colors, and using modernized aspects to reect the interpretation of the re-imagined religious culinary experience. <img width="1080" height="648" width_o="1080" height_o="648" data-src="https://freight.cargo.site/t/original/i/468ceda4b0a3907adc59464a66477922d5e91d1c9c364a2b1e6e8099af9d3655/Folio-Final2.jpg" data-mid="36934942" border="0" alt="A prevalent spice palette to understand the commonalities in food despite being from dierent cultural backgrounds and geographical locations." data-caption="A prevalent spice palette to understand the commonalities in food despite being from dierent cultural backgrounds and geographical locations." src="https://freight.cargo.site/w/1000/i/468ceda4b0a3907adc59464a66477922d5e91d1c9c364a2b1e6e8099af9d3655/Folio-Final2.jpg" /> <img width="3301" height="3301" width_o="3301" height_o="3301" data-src="https://freight.cargo.site/t/original/i/397abb657c930d8025c07fca9bbfaade8c3557714e718ef47ba9e76a7e40067f/recipe-book-01.jpg" data-mid="34887795" border="0" src="https://freight.cargo.site/w/1000/i/397abb657c930d8025c07fca9bbfaade8c3557714e718ef47ba9e76a7e40067f/recipe-book-01.jpg" /> <img width="4500" height="2700" width_o="4500" height_o="2700" data-src="https://freight.cargo.site/t/original/i/158a0b1e36a169b4eec9d106466f2130b9f155869f3bb70bbdab03a911967f70/0015.jpg" data-mid="35025861" border="0" src="https://freight.cargo.site/w/1000/i/158a0b1e36a169b4eec9d106466f2130b9f155869f3bb70bbdab03a911967f70/0015.jpg" /> <img width="4500" height="2700" width_o="4500" height_o="2700" data-src="https://freight.cargo.site/t/original/i/3e3347a3ee4a2cfd0b652174c0585f05e729d152234624ede8bb79b7a4405c5d/0017.jpg" data-mid="35025865" border="0" src="https://freight.cargo.site/w/1000/i/3e3347a3ee4a2cfd0b652174c0585f05e729d152234624ede8bb79b7a4405c5d/0017.jpg" /> <img width="4500" height="2700" width_o="4500" height_o="2700" data-src="https://freight.cargo.site/t/original/i/8e71d4098bc7eb72a2d205b0ce32a29f2256d7d6b9f48253add9313f4cd500db/0016.jpg" data-mid="35025863" border="0" src="https://freight.cargo.site/w/1000/i/8e71d4098bc7eb72a2d205b0ce32a29f2256d7d6b9f48253add9313f4cd500db/0016.jpg" />